Company Overview

What’s Furlenco? 🤔

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Furlenco is an Indian furniture rental platform that allows users to rent furniture, appliances, and other home furnishings. Founded in 2012 by Ajith Mohan Karimpana, Furlenco caters to urban professionals, young families, and etc who prefer a flexible lifestyle without the commitment of buying furniture. The company operates primarily in major cities like Bangalore, Mumbai, Delhi, Pune, and Chennai - 21 locations in total.

It has opened up categories like Buy and UNLMTD along with rental to solve more pain points of the above mentioned users.
In a nutshell, Furlenco is an Online rental platform offering furniture, home appliances, and Electronics on subscription model </aside>

Furlenco AD. Theme : Home Sapiens

Furlenco AD. Theme : Z- Rated

Company History : 💭

Founded In	2012
Total Funding	$ 124 Million ( 21 Rounds )
Latest Funding Round	$ 36.5 Million ( Series D )
Annual Revenue	$ 19.5M (₹157 Cr)
Post Money Valuation	$ 122 Million
Employee Count	396
Legal Entity	HOUSE OF KIERAYA PRIVATE LIMITED
Investors	96 / VC(9), PE(4), Angels (55), Others(31)

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Acquisitions : 🤑

Furlenco Acquired “Furbicle” in the year 2021.

Furbicle is an Internet first brand offering refurbished furniture and appliances for home

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Financials : Revenue - Furlenco 📊

Untitled

Financial: Revenue - Furlenco-2023 Revenue-split 🧩

https://whimsical.com/furlenco-revenue-by-category-7DoekdbrphLSfPDvNSu9RW

https://whimsical.com/furlenco-revenue-model-6jeDx66RMGB2MoW3DQ9ZJ1@4ZmX8KNja6vntQkC6iCZ7sC5GUcJhX9jopN16gdazQM

https://whimsical.com/furlenco-revenue-by-city-tier-TbhXX47zn8tUKCrN2abgdB

Competitive Landscape

Criteria	Furlenco	Rentomojo	City Furnish
Founded Year	2012	2014	2015
Location	Bengaluru	Bengaluru	Bengaluru
Funding Stage	Series D	Series D	Series A
Total Equity Funding	$ 124 Million	$ 93.2 Million	$ 8.06 Million
Valuation	$ 122 Million	$ 110 Million	$ 5.91 Million
Revenue	157 Cr ( 15% YoY )	123 Cr ( 25% YoY )	25.4 Cr ( 48% YoY )
Net Profit	- 125 Cr ( 18% YoY )	6.2 Cr ( 146% YoY )	18.1 Lakhs ( 105% YoY )
EBITDA	- 44 Cr ( 53% YoY )	17.4 Cr ( 36.7% YoY )	5.99 Cr ( 352% YoY )
Revenue CAGR	25%	22%	NA
Net Profit CAGR	-9%	16%	NA
EBITDA CAGR	2%	19%	NA
Employee Count	248	505	147

Locations Serving (21) :

Tier 1 (5)	Bengaluru
	Mumbai
	Chennai
	Hyderabad
	Chennai

Tier 2 (10)	Pune
	Gurugram
	Jaipur
	Faridabad
	Ghaziabad
	Vijayawada
	Mysuru
	Chandigarh
	Noida
	Nashik

Tier 3 (6)	Patiala
	Sonipat
	Meerut
	Ambala
	Karnal
	Panipat