With the holiday season approaching, many companies are deep in planning their end-of-year events.
Here’s something I’ve learned: a good company event isn’t just about logistics or themes - it’s about creating shared meaning and ensuring the experience reflects the people and values behind it.
I’m not a professional event planner. But after years of shaping culture, workplace, and people experience in international environments, I’ve been involved in more company events. Some worked beautifully, others taught valuable lessons. Here’s a collection of practical insights that might help as you plan your next gathering:
If you’re in leadership, don’t ask for concrete ideas before giving a budget range.
It’s not productive, and it often results in unnecessary back-and-forth.
Be clear about what’s possible - and where there’s room to wiggle.
Great events aren’t just scheduled - they’re designed to reflect your values.
If your company stands for sustainability,avoid single-use plastic and confetti.
If you promote empathy and social responsibility, maybe don’t go paintballing in the woods.
Events should feel like an extension of your internal culture - not an exception from it.
Big summer events should be planned in winter.
Large-scale winter events should be planned in summer.
It’s not a nice-to-have - it’s essential.
Late planning leads to budget problems, logistical stress, and missed opportunities.
Also: Don’t underestimate the value of internal communication and anticipation.
Start dropping teaser posts, behind-the-scenes photos, or short updates in Slack to build momentum early on.