🔹 Company Analysis: Salesforce (MGT 345 Project)

Type: PowerPoint Presentation | Business Strategy & CSR Case Study

Course: MGT 345 – Context of Business

Instructor: Mr. Thomas F. Cushing | Golden Gate University

📘 Project Overview

This presentation offers an in-depth analysis of Salesforce, with a focus on its stakeholder relationships, corporate social responsibility (CSR), ethical practices, and environmental strategies. The project evaluates Salesforce's strategic strengths, challenges, and long-term sustainability goals.

🧩 Key Focus Areas

• Stakeholder Engagement: Reviewed how Salesforce supports equality, philanthropy (1-1-1 model), and employee involvement through its “Racial Equality and Justice Task Force” and “Earthforce” programs.
• Corporate Social Responsibility: Assessed how CSR is integrated into core business, not treated as a standalone effort—highlighting climate goals, volunteerism, and ethical leadership.
• Environmental Sustainability: Explored initiatives for net-zero emissions, reforestation (1 trillion trees), carbon tracking, and innovation in climate technology.
• Ethical Practices: Evaluated Salesforce’s department for “Ethical and Humane Use of Technology,” addressing transparency, human rights, and inclusion.
• Scoring & Performance Metrics: Assigned a total score (83.2/100) using weighted KPI categories like ESG, CSR, and ethics in technology/supply chain.
• Recommendations: Proposed strategic enhancements in data security, customer service, ethical tech governance, and CSR integration across operations.

✅ Outcomes

• Demonstrated strong alignment of Salesforce's mission with social and environmental responsibility.
• Identified areas for improvement in data privacy, stakeholder support, and customer engagement.
• Developed actionable recommendations for strategic, ethical, and operational improvements.

https://docs.google.com/presentation/d/13_lMzGrqfzJPhwNttYhdbdJ6M-866S0w/edit?usp=sharing&ouid=103046408409808643968&rtpof=true&sd=true