Thank you to

• Jon Leighton, Head of Digital Community and User Groups at Nexthink

who actively participated to this page construction

Why create a community ?

For the company

• To federate search
• Learn about customers use cases
• Have an inspiration center for marketing
• Identify promoters
• Reduce costs to serve
• Get help from the customer to create better product
• Reduce support tickets

For the customer

• Get a unique knowledge base
• 24 / 7 access to a living help center
• Get a mobile friendly access to help center
• Closer proximity with product teams
• Learn about other use cases

When is the right time to create a community ?

• Community can be built as soon as there is a feeling of need
  • Product team creating user groups to test new feature
  • Sharing major news at scale
  • Need for customer support to inform at scale users
  • Promote events to customers monthly