Summary of Work

Project Outline, Timing, Goals

Overview: Air wants to bring on an agency partner who can:

1) Co-create a launch plan for the business (February 2020)

2) Provide ongoing continued support with public relations

Overview

Air is a workspace for organizing your team's images and video.

Air is productivity tool focused on media management. Creative teams love our product because it helps them capture and catolog photos and videos that drive their business. On Air, image recognition and color search create structure while the flexible workflow tools support creativity and conversation. Our goal is to align your content with the way you work: in a time crunch, across departments, and on the go.

Glamsquad, Spring Place, The Infatuation, Duke Men's Basketball, and hundred of other innovative teams around the globe have transformed their creative process by working on Air. We are slowly adding new partners through our invite-only Pilot Program and plan to launch the business in February 2020.

We are actively looking for a partner who can co-create and execute a launch plan for Air. This first engagement is 6 months, but our goal is to use this project as the basis for a long-term partnership.

Goals

• Develop communications strategy aligned with product roadmap and business goals
• Create launch plan that capitalizes on bottoms-up nature of product
• Integrate ongoing community development initiatives with press plan

Timeline

Initial Engagement (6 months)

• Develop communications strategy: November-December (2 months)
• Implement launch and post-launch plan: January-April (4 months)