What we're looking for

Kwaba is seeking a talented individual who possesses infinite curiosity. You'll partner with our products and design teams to build our brands voice. This is an incredible opportunity to make a meaningful impact on the future of Kwaba.

Responsibilities

Communications

• Develop overall communications strategy for Kwaba
• Develop and edit communication materials like newsletters, blogs, press releases and similar marketing materials in order to promote Kwaba’s products and services.
• Create and Implement Kwaba’s communication plan in order to increase brand awareness, incorporating other digital marketing efforts
• Measure and analyze current communications efforts.
• Oversee and allocate the annual communications budget and ensure its use is fully maximised.
• Work with different marketing departments to generate new ideas and innovative strategies.

Community building and engagement

• Engaging and building a strong, satisfied Kwaba community by educating, curating actionable information, and listening to their feedback especially on Telegram and Twitter.
• Identifying and fostering relationships with key users and influencers in order to get them to promote the Kwaba brand.
• Identify specific challenges for community growth and retention in your market and propose solutions.
• Conducting research, through Polls and feedback from customers across all platforms and translating insights into actions and recommendations that will drive brand sentiment, communications, marketing strategy, user acquisition, retention, and engagement.

Social media management

• Lead Kwaba’s overall social media strategy across multiple channels.
• Run smart social media campaigns for various product launches.