Don't just study the one post that got 100K views. Analyze 20-30 posts to spot actual patterns vs luck.
Just because contrarian hooks work for someone else doesn't mean your audience wants that tone. Test and adjust.
Competitor analysis shows what's possible. Your own post performance shows what YOUR audience wants. Track both.
Don't spend weeks studying. Analyze → Build templates → Test → Adjust → Repeat.
A post that worked in January might flop in July. Market conditions change. Keep analyzing.
It's not just what you say, it's how you present it. Formatting matters as much as content.
Weekly: Glance at what's performing in your niche (10 minutes)
Monthly: Deep analysis of 20-30 posts (20-60 minutes)
Quarterly: Full competitive audit across multiple creators (2-3 hours)