Optima Wellness Museum × 23 YEARS OLD x Exrpive

🎯 Collaboration Goal

Create short-form, vlog-style video content that naturally showcases the offline experience at Optima Wellness Museum, while introducing Optima’s private skincare brand, 23YEARSOLD, in an organic and authentic way^^

🎥 Content Format

• Short-form video (Instagram Reels or TikTok) 30sec ~ to ~ 1min
• Vlog-style visit to Optima Wellness Museum
• Focus on experience over explanation

🔍 Content Focus

Primary Focus

• The space, atmosphere, and layout of Optima
• First impressions upon entering
• Show the experience naturally, rather than explaining it
• Naturally notice or encounter ‘23YEARSOLD’ products within the space

Secondary Focus (If selected)

• A deeper look at the Optima space
• A more focused skincare experience using ‘23YEARSOLD’ products

📌 Secondary content is offered individually after reviewing the primary content.

🧩 Content brief