Cocina 1760 | Local SEO & Google Maps Optimization

Status: 🔵 Execution Objective: Standardize the restaurant’s digital presence across Google, Instagram, and Uva to improve search rankings, increase restaurant visits, and drive revenue.

Executive Summary

Account Sync: The Google Profile, Instagram, and Uva ordering site are not currently linked. This prevents social media icons from appearing on the listing and weakens the restaurant's authority in local search results.
Information Accuracy: The menu photos on Google are approximately 1.5 years old. Because the digital item list is incomplete, the restaurant does not appear in results when customers search for specific food or drink items.
Visual Presentation: Most menu items on Google and Uva lack photos and descriptions. This creates a "visual gap" that can cause potential customers to choose a competitor with a more complete profile.

Baseline Visibility Audit

Audited on 2/27/2026

Audit Category	Technical Feature	Current Status	Impact
Identity Sync	Cross-Platform Connection	🔴 Disconnected	Linking Google and Instagram ensures the business looks professional and verified to everyone using the map.
Direct Links	Primary Action Buttons	🟡 Opportunity	Moving the Instagram and Uva links to the top of the profile makes the menu and social proof immediately accessible.
Info Accuracy	Menu Data & Photos	🟡 Opportunity	Updating the 1.5-year-old menu ensures customers find the dishes they are actually looking for.
Visual Appeal	Dish Photos & Details	🟡 Opportunity	Most items lack photos. Adding these encourages people to visit the physical location rather than just browsing.
Search Logic	Restaurant Filters	🟢 Active	Features like "Cozy" and "Casual" are already listed; we will verify these are accurate to attract the right customers.
Price Integrity	Price Consistency	🟡 Review	Ensuring prices match across the menu, Google, and Uva prevents confusion and protects the restaurant's rating.

Work Log

Status

Final Results - Pending Completion

Project Assets

Master Contact Info: The exact Name/Address/Phone format for all platforms.
Business Description: The 750-character "About" draft.

Master Photo Catalog

Primary Ordering Link: The verified Uva URL used for the "Order" button.

Prepared and Executed by Ben Gottesman - February 2026