Table of content

Running order

Episode title

2026 Social Media & Marketing Trends: What Actually Matters

Duration

Mini-series: 3 × 20‑minute episodes

EP1 — 2026 Big Picture & Quick Wins (Co‑host A)

• Duration: ~20:00
• Structure

  • Cold open — 0:00–0:20

    • Hook: “Algorithm volatility is permanent. The winners build systems, not hacks.” Ref

  • Host intro — 0:20–1:30

    • What listeners will learn and why now.

  • Overview — 1:30–5:00

    • Three forces for 2026: AI‑native ops, social as search + commerce, creator ecosystems. Refs • Smart Insights • Dash Social

  • Trends deep‑dives — 5:00–16:00

    1. AI‑native creative ops and fatigue management. What it is → Why it matters → 30‑day action. Refs • Fospha

    2. Entertainment‑first and the share‑rate era. What it is → Why it matters → 30‑day action. Ref

  • Quick wins — 16:00–19:00

    • Week 1–4 mini‑plan: baselines, creative loop, creator pilot, native shop/search optimisation. Refs • https://www.fospha.com/reports-and-guides/tiktok-playbook-2026 • https://coolnerdsmarketing.com/social-media-trends-2026/ • https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-trends-2026/

  • Outro — 19:00–20:00

    • CTA and tease EP2.
• Question cards (toggle)

EP1 prompts

EP2 — Creator Ecosystems, Social as Search, and DM Funnels (Co‑host B)

• Duration: ~20:00
• Structure

  • Cold open — 0:00–0:20

    • Hook: “Social is now search and storefront.” Ref

  • Host intro — 0:20–1:30

    • Why creators and native commerce matter.

  • Overview — 1:30–4:30

    • From followers to findability and transactions. Refs • https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-trends-2026/

  • Trends deep‑dives — 4:30–16:30

    1. Social = search + storefront. What it is → Why it matters → 30‑day action. Profile SEO, Shop pilots. Refs • https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-trends-2026/

    2. Creator and micro‑influencer media as baseline. MVP program, briefs, usage rights, KPIs. Refs • https://onclusive.com/resources/blog/marketing-trends-2026-what-professionals-say-about-the-year-ahead/

    3. DM funnels and social care convergence. Scripts, office hours, triage, handoff. Ref

  • Quick wins — 16:30–19:00

    • 2 experiments to run this quarter: creator trio pilot and DM funnel KPI. Refs • https://onclusive.com/resources/blog/marketing-trends-2026-what-professionals-say-about-the-year-ahead/

  • Outro — 19:00–20:00

    • CTA and tease EP3 Meta special.
• Question cards (toggle)

EP2 prompts