Built by Ashwini at SalesRobot. Everything here is from actual campaigns, not theory.
Every partner has their own API. Their own data format. Their own way of saying "this lead is warm."
The default approach: build a custom workflow for every single partner. Different first node. Different field mapping. Different logic. Every time.
That doesn't scale. So we didn't do that.
<aside> 💡
The insight: if the first node is generic enough, the rest of the workflow never changes. Partners plug in their endpoint. You never rebuild from scratch.
</aside>
Three parts. Always the same.