The “Why” Question

Why do I want to start a startup?

What are my motivations – desire to make an impact, financial opportunity, solving a problem I deeply care about, building something from scratch, etc.

Thinking About the Future

Imagine 5 years ahead:

• What does my company look like?
• What kind of culture have we built?
• Why do people love working with us?
• What makes us different from other companies?
• What do we provide for our team?

Strengths and Weaknesses

• What are my strengths as a founder?
• What strengths am I lacking, and how do I compensate for them?
• What qualities am I looking for in a co-founder to create a balanced team?
• How do I handle situations where I am not the best at something?

Who Will Be the CEO?