Consumer Tech | Published 11.18.2025
Cluely is a consumer tech platform designed to make decision-making simpler, smarter, and way less overwhelming.
In just 2 months, Vo Creations helped Cluely generate 20M+ organic views, drive over 20,000 new conversions, and build a content engine of 600+ high-performing videos — all powered by just 5 creators.
Low brand awareness:
Cluely had a powerful product but limited exposure beyond a tight early adopter base.
Scroll-by problem:
People found the idea interesting, but content wasn’t sticky enough to turn curiosity into action.
Trust gap:
As a newer consumer tech product, Cluely needed social proof and emotional buy-in before users were ready to commit.
Creator-led storytelling:
We built a small, elite squad of 6 creators and turned them into the consistent “faces” of Cluely driving familiarity and trust at scale.
Utility-driven narratives:
Content leaned into scenarios like “stop guessing, start knowing,” “before you waste money on this…,” and “I wish I had Cluely sooner,” showing how the product removes friction from everyday decisions.
Volume + iteration:
Over 600 videos were produced in 2 months — each one analyzed, tagged, and iterated on. Strong hooks, watch time data, and conversion signals shaped the next batch of creatives in real time.