- Overview
- Client: Ken Carson
- Objective: Drive music virality through organic short-form content
- Budget: $5,000
- Timeline: 30 days
- Payment Model: $1 per 1,000 views
- Total Paid Out: $3,626
- Clippers Involved: 10 vetted creators
- Content Style: Music edits, lifestyle clips, viral fan content
- Strategy
- Selected 10 proven clippers with track records in viral music content
- Supplied exclusive footage, raw clips, and clear creative guidelines
- Distributed content across TikTok, IG Reels, and YouTube Shorts
- Incentivized creators with per-view payments to maximize performance
- Monitored analytics in real-time and adjusted posting frequency for optimal results
- Timeline Highlights
- Week 1: Onboarding and content distribution
- Week 2: First clips go live — initial viral wave begins
- Week 3: 7M+ views reached, strong community engagement
- Week 4: Campaign closes with 11M+ views, $3,626 paid out