Clippers Case Study – Drake (March 2025)

1. Overview

• Client: Drake
• Objective: Amplify music reach and engagement through short-form platforms
• Budget: $15,000
• Timeline: 30 Days
• Payment Model: $1 per 1,000 views

2. Strategy

• Collaborated with a network of high-performing content creators specializing in music promotion
• Provided exclusive content packs and clear creative direction
• Deployed clips across TikTok, YouTube Shorts, and Instagram Reels
• Implemented a pay-per-view model to incentivize high-quality output
• Monitored performance metrics daily to optimize content distribution

1. Results

5. Key Takeaways

• Achieved a cost-effective CPM of $0.20, indicating high ROI
• Strategic selection of content creators led to efficient content virality
• Short-form platforms proved effective for rapid audience engagement
• Performance-based payouts motivated creators to produce top-tier content