Client Goals, Pain Points, Site Mapping & User Personas

Identify Client Goals and Pain Points

🎯 Client Goals

Area	Goals
Facility Rentals	• Make it easy for users to view rental information and track venue availability.
• Clearly display the main venue and its 6 sub-venues.
• Ensure request flow supports approval by the Facilities Manager.
Pastor’s Page	• Introduce the new pastor with a biography.
• Include supporting staff to provide visibility for the congregation and the public.
Visual Design	• Use more vibrant colors and updated fonts aligned with the church’s branding.
• Remove the script font currently in use.
Search Bar	• Improve the search bar to return accurate results based on keywords.
Programs & Services	• Add content related to church programs like the Adventurer Club.
• Possibly introduce an Announcements or Bulletin Page to centralize updates.
Bible Studies Page	• Enhance layout, accessibility, and content clarity to make this key ministry more engaging and visible.
Homepage	• Update carousel functionality with modern transitions or navigation arrows.
• Replace the sidebar map with dynamic content (e.g., livestream updates).
• Swap out poor-quality hero images; new images will be provided by the client.
Livestream Page	• Clarify the livestream schedule (Saturdays at 9:55 AM countdown, 10 AM start).
• Highlight that the service is public and saved to YouTube afterward.
• Livestream link is buried under menu layers – consider a more visible placement on the homepage or top nav.
Navigation	• Remove the unused Teams menu tab.
• Restructure menu for better clarity and access.
New Visitors	• Highlight Bible studies, volunteer opportunities, and donation options to encourage engagement.
Mobile Responsiveness	• Enhance page layouts and faster load performance.
SEO performance	• There are currently 2 URLs that are active. https://www.christthewayadventist.ca/ and https://www.christthewaysda.org/

🔸 Pain Points

The Facility Rentals page is confusing and lacks clear information or booking visibility.
The search bar doesn't return relevant or expected results.
The current design feels outdated, especially the use of script fonts and ineffective hero images.
Homepage carousel and sidebar content don’t meet user needs or expectations.
Livestream info isn’t clear to new visitors and lacks contextual cues like schedule or purpose.
Outdated content (e.g., social media links, unused tabs like Teams) causes clutter and confusion.
Lack of transparency regarding church leadership and staff structure.
Important programs like the Adventurer Club and Bible Study are not well-highlighted or easily discoverable.
Bible Studies page is underutilized and lacks engaging structure or visibility

CTW’s Site Map

Figma - Site Map for Current & Proposed

https://www.figma.com/board/9ehIUaxbDv9twVgFE2IUzH/CTW-Site-Mapping?node-id=0-1&t=HhTBObsc5hO9tdoZ-1

Current Site Map

CTW current site map.png