Built with Cowork · Claude in Chrome · YouTube · Claude Design · Canva

All prompts use sample scenarios — swap in your niche, brand voice, or client details and they work immediately.

🖼️ What this page covers: The end-to-end workflow for building a branded Instagram carousel using Claude Design — from extracting reference material to writing illustrated UI prompts. Plus all 6 ready-to-paste prompts for the use cases featured in the carousel. No design tools needed. No Canva. No Figma. Just Claude Design at claude.ai/design.

🎨 What Claude Design Is

Claude Design is Anthropic's specialized tool that turns plain-language prompts into real, interactive HTML/CSS/JS outputs — rendered live in your browser. Unlike regular Claude chat, it's purpose-built for visual and interactive deliverables.

You describe what you want. Claude builds it. You tweak it with follow-up prompts. You download the code or share the live preview.

The key difference from regular Claude: Claude Design outputs are interactive and visual by default — live charts, animated dashboards, working forms, responsive landing pages — not just text describing them.

🔧 The Carousel Creation Workflow

This is how the carousel in this playbook was built — a repeatable system you can use for any Claude Design carousel.

Step 1 — Define your topic and use cases

  1. Pick a tool or workflow your audience doesn't fully understand yet
  2. Identify 6 specific, concrete use cases (not vague — "grade content with a rubric", not "analyse content")
  3. For each use case, decide what the product visual should show — a specific interface moment, a specific output, a specific screen

Step 2 — Gather reference material

  1. Find 2–3 video walkthroughs of the tool (YouTube works well)
  2. Extract frames using yt-dlp + ffmpeg, or just screenshot the key moments manually
  3. Name each frame with a slide prefix so they're easy to reference: slide-01_cover.jpg, slide-02a_rubric-output.jpg
  4. These become your reference library — not assets to paste into the carousel, but visual briefs for what each scene should show