Adapted from Andy Crestodina’s framework – localised for Jersey businesses

How to use this template

  1. Make a copy (File → Make a copy) and rename it with your working title.
  2. Fill in the brackets as you plan – don’t worry about perfect prose yet.
  3. Write the draft right inside the template so nothing gets forgotten.

Enjoy! James, Clarity Digital

1. Article basics

Working title [ ]
Primary key phrase [ ]
Goal (lead gen, authority, evergreen, etc.) [ ]

2. Results page snapshot

Google your keyphrase exactly. Paste the top results and note the gaps you’ll plug.

Rank URL What’s good What’s missing (opportunity)
1
2
3

Key gap I’ll focus on: [ ] (e.g. “No clear pricing table”, “No Jersey data”)

3. Audience & local hook