<aside> 📝 Helping traditional a artisan, living in Shan Xi province, to establish the "传+" brand for the protection and dissemination of Intangible cultural heritage — "秤斗尺"(A set of traditional measurement tools).

We retain the traditional shape, and add some decorative elements on tools. Also, building digital models as well as adding a lot of modern graphic visual identity content to match the Internet communication.

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Logo

Process

秤砣 Weight

尺 Rule

斗 Bucket

Digitalization

Package

Digital Model

Media Platform link