Marketing Director & Digital | CRM AI Strategist

🚀 Helping brands grow through data, creativity, and digital strategy.

I’m a Marketing Director and Strategist with 10+ years of experience driving business growth across Europe and Australia.

I lead digital transformation and build systems that connect strategy, technology, and measurable impact.

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Connect with me on LinkedIn or visit my Linktree to see some projects i’ve built.

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👋 About Me

With over 10+ years across Europe and Australia, I build and lead high‑performing digital programs that align strategy, data, and technology to drive measurable growth. My background spans Head of Digital Marketing, Project Management, and CRM leadership across fast‑moving teams and complex, multi‑market environments.

I combine creativity with analytics to design scalable digital systems, from acquisition and lifecycle to automation and reporting. I am fluent in marketing automation, CRM architecture, and performance marketing that delivers ROI at speed and at scale.

• Led international digital teams and end‑to‑end programs across markets
• Built CRM systems and automation workflows in HubSpot and Salesforce
• Drove measurable ROI through data‑driven, test‑and‑learn marketing
• Expertise in paid media, growth marketing, and martech integration

🚀 Selected Projects & Case Studies

• Australian SaaS Growth Project: Increased ROAS by 250% via advanced audience segmentation, creative testing, and lifecycle automation across channels.
• CRM Automation Project: Implemented HubSpot workflows and lead routing to cut lead response time by 60% and improve SQO conversion.