Project: ChitChat by Union 54, International Money transfer app integrated with Instant messaging. Role: Lead UX Designer - I was responsible for transitioning Zazu by Union 54 a payments app to ChitChat Timeline: 9 Months (Jul 2023 - May 2024) Objective: The objective was to completely redesign the Zazu app from end to end and pivot the product into a social-finance hybrid app
As a lead UI/UX Designer, I was responsible for the complete visual redesign and product pivot, transforming the app from a finance-only platform to a hybrid solution combining cross-border fund transfers with social media features. This included introducing Group Chats, Group wallets, Community wallets, Bill payments, and Global Remittances.
Zazu, a traditional finance platform focused solely on payments and transfers, needed a complete transformation to meet evolving user needs. The challenge was to create a hybrid platform that seamlessly integrates essential financial services with social networking capabilities, allowing users to not only manage their money but also interact, share, and engage with their social circles - all within a single, unified application.
Project Goal: Project Goal: Establish a cohesive brand identity, develop a comprehensive design system for the mobile app, and redesign the user onboarding journey to ensure a seamless transition for existing users through simplified sign-in and sign-up experiences
Specific Objectives: