Onboarding 20.000 influencers in 12 months

Chirpley is an AI driven micro-influencer platform. It connects thousands of micro-influencers (100+ followers) with advertisers in minutes. Advertisers can instruct influencers on what hashtag or message to use, and users get compensated per performed action accordingly. Thanks to complex algorithms, Chirpley is the first platform that allows advertisers to connect with such big groups of influencers. Because both founders have a background in the crypto industry, they have also incorporated a crypto token into the eco-system. I joined Chirpley right at the start of the project.

Goal

Write a launch plan for version 1.0 of the web-app to onboard influencers and advertisers.

Leading KPI’s

• New influencers
• New advertisers
• CPI (cost per influencer)
• Activation rate (campaign participation)

Results

• on-boarded the first 20.000 influencers within 6 months
• on-boarded the first 100 advertisers
• increased activation rate (users that actually participate in an influencer campaign) from 3% to 15%

Approach

Chirpley is based on the idea that there is a group of social media users out there who are willing to share, like, and engage with company content in exchange for small amounts of money. Since Chirpley was pioneering on this level, formulating the right message in our communication proved to be quite a challenge.