• [ ] Install Google Analytics
• [ ] Go through homework and set calendar due dates for all tasks.
• [ ] 📆 End of each month, track top 3 Referrers in Shopify until Google Analytics picks up more data. Add to Google Calendar as repeat event.

Top Referrers and Total Sessions

• [ ] Increase more traffic to the website. KPI — Total Sessions Per Month Goal — 10K sessions so you can implement Retargeting Instagram Ads with Snappic
  • Search
    • [ ] Reach out to 3-5 top searched websites and pitch your brand. Search for key words: Cruelty Free Products, Vegan Products, cruelty free serum.
  • Instagram
    • [ ] (ongoing) Add links to all stories
    • [ ] (ongoing) Add more shop tags on posts
    • [ ] (ongoing) Use bitly.com (create an account) and think about a CTA (call to action) for Profile Bio
    • [ ] 📆 Every Friday, check bitly.com stats to see if you need to refresh the link. Add to Google Calendar.
  • YouTube
    • [ ] Add all your videos to youtube, add copy in the description and links to the product.