The mom test
- Talk about their lives instead of your idea
- Ask about specifics in the past instead of generics or opinions about the future
- Talk less and listen more
Getting back on track (avoiding bad data)
- Deflect compliments
- Anchor fluff
- Dig beneath ideas, requests and emotions
Mistakes and symptoms
- Fishing for compliments (I'm thinking of starting a business... what do you think?)
- Exposing your ego (People don't wanna hurt you)
- Being pitchy
- Being too formal
- Being a learning bottleneck (Just worry about the product I'll handle customers)
- Collecting compliments instead of facts and commitments
The process before, during and after the meeting
- If you haven't chosen a findable segment
- With your team decide your big three learning goals
- If relevant decide on commitments and next steps
- Figure out who to talk to