<aside> 🚀 The Maximum Education a mixed online/offline platform that helps students to prepare for exams. I designed the app to help students to stay on track.
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Task
To help students with time management.
To grow a number of installs and gain a viral effect.
Why
The company wanted a mobile integration which will be useful for students who pay for the service and for those who want to use it for free. The goal is to increase brand awareness and to make sure students are highly motivated and involved in the educational process.
Solutions
Time management
Time management is defined by motivation, goal and focus, so we can work mostly around it.
Viral effects
A viral effect can be defined by how useful the product is, so we can concentrate on things that matter to students the most.
Approach
To give students a strong motivation, we define clear goals and challenges together, help them to find that they need, and to pass their time.
We provide information about universities, faculties, and down to requirements on scores necessary to pass exams. Students can choose their path and concentrate on key subjects to use their time and energy wisely.
We help students to find any information they need — math equations, laws of physics, history facts, etc — that prevents them from abandoning and deleting the app.
To make sure they are keep coming back, even if they don't feel a calling to learn, they can watch videos to relax and be distracted, if they want. That way they keep educating themselves even if they don't feel motivated.
Learning plan and gamification
Using a clear goal definition and we can build a personal learning plan considering all classes and time needed to learn enough to pass necessary exams.
Students can learn how they like — following strict calendar plans or just then they have time. The goal is always clear and to enable further motivation we have a set of gamification practices.
They always can practice more if they don't feel like they get the subject yet but don't want to review all the lessons just to get the biggest score.
Built-in chat
For students to stay in the app and to grow the community, there is a built-in chat to discuss exercises and communicate with teachers.
Collaboration and teachers' help enables further motivation and helps to learn subjects quicker.
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