(Self-custodial crypto neobank)

Tria by the Numbers (1 Week After Tonso Launch)

• 7D mentions: 5,728

• Telegram mindshare: 0.82% → 14.02% (17×)

  Telegram audience: 10,845 → 31,700 (+192%)

  Ambassador onboarding: 1,200+ verified Telegram channels became ambassadors through the Tonso Creator Funnel

• X spillover: +11.5% followers, +14% avg views/post

Campaign Ongoing

• AVG 7D mentions: 3,807
• Ambassador onboarding: 3,100+ verified Telegram channels became ambassadors through the Tonso creator funnel
• New Registered User: 20,000+ onboarded via the Tonso user funnel
• Telegram audience: 10,845 → 39,867 (267.6%)
• AVG Unique Channels posting per day: 208
• AVG Daily Posts: 406
• AVG Daily Views: 460,162
• CPM: $7.24
• X spillover: +17.5% followers, +22% avg views/post, +22% total views, and +21% engagements/post.

Campaign Intent

Tria’s Tonso campaign was designed around long-term ambassador acquisition. Creators were encouraged to enroll in Tria’s Platinum Ambassador Program, aligning Tonso rewards with Tria’s own referral and commission system. Instead of optimizing for short-lived hype, the campaign focused on building a measurable conversion loop: attention → verification → ambassador onboarding → sustained amplification. The result: 3,100+ verified Telegram channels signing up as Tria Ambassadors via verified email submissions.

Campaign Structure