🧑💼 Client Overview
- Name: Nick Deflorio
- Company: Onyx Trading Education
- Industry: Online Trading Education
- Founded: 2020
- Website: onyxtradingeducation.com
🧩 Challenge
Onyx Trading Education had seen impressive growth with over 1,500 global students, but the company faced reputational challenges due to negative online reviews and skepticism around the legitimacy of its trading program. The brand urgently needed to rebuild trust, reshape its narrative, and establish Nick Deflorio as a credible educator in the trading space.
🚀 Solution
We developed a strategic PR campaign designed to combat negative perception by saturating Google with authoritative media coverage. The objective was to tell Nick’s real story, highlight legitimate student success, and reinforce Onyx as a valuable, ethical educational platform.
📰 Execution
- Narrative Development: Reframed Nick's journey, focusing on transparency, student transformation, and real-world results.
- Media Placements Secured:
- Yahoo! Finance – Milestone announcement with verified company growth
- Forbes Australia – In-depth profile on Nick’s mission and educational approach
- Disrupt Magazine – Emphasized accessibility and ethical trading strategies
- Britonian – Positioned Onyx in the lifestyle business trend
- SEO Boost: The articles ranked on the first page of Google, pushing negative content further down.
📊 Results
- Online Reputation Repair: Negative links were pushed down in search results, replaced by trusted publications