Client: Microsoft 365

My Role: Content Strategist & Content Producer

Business Influencer Sourcing & Interviewing / Content Strategy / Storyline Production / Audience Research & Insights

I was tasked by our Microsoft Enterprise client to create an eBook for biz-ops decision makers about growing businesses that are bringing increasing amounts and sophistication of technology into their operations.

To get started, I created a "wish list" of companies I wanted to talk with for the eBook, defined both by being known at some capacity on a larger scale (to help build authority) as well as having some interesting operational perspective.

After a series of emails and phone calls, I had a solid "cast list" from Hot Chicken Takeover in Ohio, Gimlet Media in Brooklyn, Buffer (remote), and Substantial in Seattle. Carefully crafting personalized interview scripts for each company's operations leader and conducting the phone interviews, I shaped the stories we'd tell for the final eBook by asking smart questions and prioritizing the more "human" elements behind the B2B stories.

The result of asking interesting people at interesting companies about how they're using technology operationally? An interesting eBook! The content quickly set a standard with the client as something they continue to point to and say "we want THAT again".

EBook here: