TIMELINE
Aug 2023 - December 2024
PLATFORM
IOS & Android
MY ROLE
Product Designer
<aside> đź’Ľ My roles :
As the UX/UI & Brand Designer, I was responsible for the end-to-end design of the app, from early concepts to beta testing:
User research: built personas and identified the needs of both renters and car owners.
UX design: defined user flows, wireframes, and the overall app structure.
UI design: created the design system, high-fidelity mockups, and Lottie animations.
Branding: developed the logo, visual identity, and brand guidelines.
Project follow-up: collaborated closely with the client and iterated based on early user feedback.
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<aside> <img src="/icons/light-bulb_gray.svg" alt="/icons/light-bulb_gray.svg" width="40px" /> Litt+ is a freelance project I initiated during my studies, in collaboration with a friend from HEC. The concept was to develop a car-sharing platform in Kigali that brings together car owners who wish to rent out their vehicles and users looking for a flexible mobility solution.
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<aside> How might we design car-sharing experience that feels intuitive while while ensuring safety and trust between renters and owners ?
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In order to understand local users, I conducted research on how Rwandans are connected and what their phone usage habits are. Here are some key insights that helped me in the design process: