🧑💼 Client Overview
- Name: Feedcoyote
- Industry: Freelance Collaboration & Productivity
- Stage: Early-Stage Startup (Launched 2022)
- Website: feedcoyote.com
- Funding: Backed by Techstars & Keyhorse Capital
🧩 Challenge
Feedcoyote entered the market to solve a critical problem: freelancers often work in isolation and compete rather than collaborate. As a brand-new entrant in a saturated market dominated by giants like Fiverr and Upwork, Feedcoyote needed to build trust fast, attract its first wave of users, and clearly communicate its unique value proposition.
🚀 Solution
We launched a PR campaign designed to establish Feedcoyote as a credible, mission-driven alternative to traditional freelance platforms. The goal was to build top-of-funnel awareness, boost brand trust, and highlight the founder’s innovative vision for collaborative freelancing.
📰 Execution
- Media Placements Secured:
- Yahoo! Finance – Announced the platform’s mission and launch
- Business Insider – Positioned Feedcoyote as a solution for modern freelancer needs
- AP News – Reinforced credibility through a national outlet
- Narrative Strategy: Focused on future vision, collaborative tools, and the platform’s support for community-driven growth
- Ongoing Content Strategy: Feedcoyote recognized the need for monthly published articles and features to keep traffic flowing and maintain their brand presence in search results and social channels.
📊 Early Results
- Brand Visibility: Feedcoyote is now discoverable via top-tier media searches, helping validate its brand from Day 1