The Client

Europe's leading shared micro-mobility provider

TIER Mobility is a shared micro-mobility provider, with a mission to Change Mobility for Good. They have a range of light electric vehicles, from e-scooters to e-bikes and e-mopeds, powered by a proprietary Energy Network.

TIER reached 1 Million rides six months after launch, claiming this supercharged growth "faster than any E-Scooter company."

The company is a unicorn, having raised $447.9M in funding over six rounds, with the latest financing raised on June 2021.

Since October 2018, the Berlin-based app has served over 100 cities in 13 countries, most in Europe and the UAE, and Qatar. It is renowned for its pioneering approach to safety, its ability to ensure orderly parking, and its unrivaled sustainability approaches.

The Mission

Mission 1: Setting up a new Product Area

For a mobility provider to win the market they need to win the riders, the regulators and increase operational efficiency. Regulatory requirements vary from city to city, change over relatively short periods of time, and depend on individual tender negotiations.

For example in Paris, riders cannot park anywhere but only in areas designated by the city. But no one wants scooters piled up near the Notre Damme. So the next logical request Paris made was to limit the number of scooters allowed to park in one designated area.

The new Product team we've helped set up came to maintain a good relationship with regulators while caring for the riders and maximizing operational efficiency. So as Interim Product Managers in this team, we've helped validate, build and launch dynamic parking capacities. We ensured automatic compliance (before that, employees needed to drive to these locations and manually rebalance the scooters in a very short time).

Riders bought into the change as they understood that everyone needed to do their part to keep the streets uncluttered by scooters.



Mission 2: Act as Interim Data Product Manager

Regulators require micro-mobility providers to share data under two standards: MDS (Mobility Data Specification) and GBFS (General Bikeshare Feed Specification), both delivered through an API (Application Programming Interface). Without this mandatory compliance, they won't be allowed to operate in certain cities.

As Interim Data Product Managers, we prioritized and Data Sharing Compliance across 100+ cities on two continents. We all drove infrastructure planning and regulation enforcement for the benefit of riders and regulators.