The Client

Europe's leading shared micro-mobility provider

TIER Mobility is a shared micro-mobility provider, with a mission to Change Mobility for Good. They have a range of light electric vehicles, from e-scooters to e-bikes and e-mopeds, powered by a proprietary Energy Network. TIER reached 1 Million rides six months after launch, claiming this supercharged growth "faster than any E-Scooter company."

<aside> 🦄 TIER Mobility is a unicorn, having raised $447.9M in funding over six rounds, with the latest financing raised on June 2021.

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Since October 2018, the Berlin-based app has served over 100 cities in 13 countries, most in Europe and the UAE, and Qatar. It is renowned for its pioneering approach to safety, its ability to ensure orderly parking, and its unrivaled sustainability approaches.

The Missions

Mission 1: Set up the Product to Tackle Compliance. Win the London Tender.

This mission lasted from November 2020 through February 2021. It was renewed as a new mission in March 2021.

For a mobility provider to win the market they need to:

The new City Compliance product team we've helped set up came to maintain a good relationship with regulators while caring for the riders and maximizing operational efficiency.