🔍 Overview

In March 2025, [Redacted], a boutique e-commerce brand, saw its total revenue soar to $88,331.71—a 165% increase from the previous period. But the real story lies in how email marketing alone accounted for 36.12% of that revenue, hitting $31,905.41, up 133% month-over-month.

The secret? A simple but powerful email marketing framework that delivered results without complexity or ad spend.

🚧 The Challenge

Before our intervention, [Redacted] faced the classic early-stage eCommerce hurdles:

• No automation or flows
• Sporadic, generic email blasts
• Low click-through and conversion rates
• Limited visibility into what's working

They had strong products and traffic—but no system to convert or retain effectively.

🧰 Our Approach

We built their email system from the ground up, keeping it lightweight and scalable:

1️⃣ Flows First (63.48% of attributed revenue)

• Welcome Series to nurture new subscribers
• Abandoned Cart sequence to recover lost sales
• Post-Purchase flow to build trust and repeat buys
• Re-engagement sequence to revive cold leads

These flows ran quietly but powerfully in the background, automating revenue around the clock.

2️⃣ Lean Campaign Strategy (36.52% of attributed revenue)

• 1-2 emails per week: launches, social proof, and limited-time offers