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I build scalable, non-brand organic growth engines using SEO, content, and product-led strategies. My focus is on driving qualified traffic, engagement, and real business impact.

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Case Studies

Fintech SEO Case Study - Investment Platform

Role: SEO & Organic Growth (End-to-End Ownership)

Duration: Oct 2025 – Jan 2026

Industry: Fintech (Investments)

Problem

The platform relied heavily on brand-driven traffic in a highly competitive fintech market. The goal was to scale non-brand organic traffic while maintaining strong conversion quality.

What I Did

• Expanded non-brand keyword coverage across investment and calculator-led queries
• Optimized high-intent calculator pages (US Stocks, SIP, Lumpsum)
• Strengthened internal linking from content to calculators and signup flows
• Improved on-page and technical SEO across main, app, and support subdomains
• Monitored performance using GSC, GA4, and SEMrush

Impact

• Non-brand impressions grew from 2.3M → 4.8M (+100%)
• Non-brand clicks increased 16.7K → 48.1K (+186%)