Defining the MVP Experience for a Stealth Startup

Overview

I worked as a Product Designer with an early-stage startup currently in stealth mode, focused on validating its core product idea before launch.

As one of the early contributors, my role was to help translate a high-level idea into a structured product foundation.

Objective

• Understand the problem space and potential users
• Define the initial product structure (IA)
• Map user journeys and flows
• Identify and prioritize MVP features
• Explore onboarding concepts for first-time users

Understanding the Target Audience

Since the product was in its earliest stage, I relied on secondary research to form initial assumptions.

Approach:

• Studied existing networking and collaboration platforms to understand how users build professional connections
• Observed interaction patterns, engagement methods, and collaboration flows across known products
• Researched companies and platforms to understand their target audience, core problem statements, and market positioning
• Analyzed why users return to these platforms and what creates long-term engagement and value
• Identified common user needs, motivations, and gaps within the startup networking ecosystem