🛍 About the Brand

[Confidential Brand] is a digital-first personal coaching business offering productivity workshops, mindset training, and premium 1:1 coaching sessions. With a loyal following of ambitious professionals and entrepreneurs, the brand provides clarity, systems, and accountability to help clients level up their lives.

⚠️ The Challenge

Before working with us, [Confidential Brand] had:

• An email list of over 15,000 subscribers but very low engagement
• Inconsistent campaign sends and no segmentation
• Zero automated flows—no follow-ups after lead capture or abandoned bookings
• A calendar booking flow that wasn't converting traffic into clients

They knew email had potential, but had no time or system in place to harness it effectively.

💡 What We Did

We overhauled the entire email marketing system, focusing on conversions, automation, and personalization:

🛠 1. Implemented Key Automation Flows

• Booking Reminder Flow: For users who visited the booking page but didn’t convert.
• Welcome Sequence: Warmed up new leads with a multi-email introduction series.
• Post-Session Upsell Flow: Encouraged new clients to book long-term packages.
• Reactivation Flow: Targeted cold leads and brought them back into the funnel.

✉️ 2. Built Conversion-Focused Campaigns

• Highlighted testimonials, urgency-driven offers, and time-sensitive group sessions.