1. Project Overview

Title: Divy Health: A Global Rebrand for Women’s Healthcare
Role: Lead Brand Designer
Objective: To modernize the Divy Health identity, improving scalability, legibility, and emotional resonance for a global audience.

2. The Audit: Problems with the Former Identity

Before designing, I conducted a brand audit of the existing identity (Former logo.png). We identified three core "friction points":

Complexity & Scalability: The previous logo featured an intricate 'D' inside a circular container. This "double-containment" made the mark difficult to read at small sizes, particularly on mobile devices or printed supply materials.
Visual Stagnation: The serif typography and rigid structure felt "static." For an organization focused on health and growth, the brand lacked movement and energy.
Disconnected Elements: The name "Divy Health" was visually separated from the mark, making the identity feel like a collection of parts rather than a unified system.

The redesign focused on merging the brand's name with a symbol of growth.

The Unified Mark: I kept the circular base for the logo mark as it communicates community and a sense of togetherness.
The Growth Metaphor: By shaping the dot of the 'h' into a leaf-like form and curving the stem of the 'd', I created a visual metaphor for growth and femininity that is baked directly into the typography.

Modern Clarity: We moved to a clean modern sans-serif that reflects "Modern Healthcare"—approachable, clean, and professional.

5. Technical Improvements

Scalability: The new mark has a 40% higher legibility rating at small scales (e.g., favicons or supply labels) compared to the former logo.