🏷 About the Brand
[Confidential Brand] is a growing e-commerce business offering high-quality, limited-edition lifestyle products. Known for its sleek design, customer-centric mission, and strong digital presence, the brand caters to a trend-aware audience seeking exclusivity and value.
✉️ The Email Marketing Challenge
The brand approached us with a clear objective: increase revenue generated from email while improving subscriber engagement. Prior to our collaboration, their email strategy lacked structure, personalization, and automation—which resulted in missed revenue opportunities.
✅ What We Did
We rolled out a full-scale email marketing transformation using Klaviyo, with a strategy built on three pillars:
- Optimized Automated Flows (63.85% of attributed revenue)
- Implemented and enhanced flows such as Welcome Series, Abandoned Cart, Post-Purchase, and Winback.
- Focused on timely, behavior-based messaging that matched each customer's journey.
- Data-Driven Campaigns (36.15% of attributed revenue)
- Replaced batch-and-blast emails with personalized, goal-driven campaigns.
- A/B tested subject lines, designs, and sending times to maximize engagement.
- Audience Segmentation & Personalization
- Built dynamic segments based on purchase behavior, engagement level, and customer lifetime value.
- Delivered tailored messages to VIPs, new subscribers, and inactive users.
🚀 The Results (Last 30 Days)
- Total Attributed Revenue from Email: $52,341.07
- Email Revenue Growth: +77% vs. previous 30 days
- Contribution to Total Revenue: 17.55% of $298,299.66
- Revenue Breakdown:
- Flows: $38,315.18 (63.85%)
- Campaigns: $21,697.59 (36.15%)
- Revenue Per Recipient: $0.05
📊 Performance Snapshot:
