Executive Overview

InstaGopher is a Bahamas-based grocery delivery platform serving travellers, vacationers, resort guests, villa guests, and Airbnb customers.

The business generated most of its revenue through Google Ads and referrals, but there was significant room to strengthen positioning, customer acquisition strategy, segmentation, social presence, lifecycle marketing, and overall growth planning.

I was brought in to evaluate the business through a growth lens and identify opportunities across paid acquisition, customer experience, brand positioning, conversion optimisation, and long-term scalability.

Initial Business Challenges

During the initial evaluation, I identified several key growth challenges.

Challenge 1

Heavy dependence on Google Ads.

Most acquisitions appeared to come from paid search.