Scaling Paid Growth & Building Performance Systems

Duration

Oct '25 — Present

Business Context

Joined at a stage where growth needed stronger acquisition systems, campaign structure, and scalable performance frameworks.

Challenges:

• Fragmented paid campaigns
• Inconsistent ROAS/ROI
• Scaling inefficiencies
• Weak funnel visibility
• No structured experimentation process
• Limited reporting for optimisation decisions

Growth Goals

Primary objectives:

• Improve acquisition efficiency
• Scale paid performance sustainably
• Reduce wasted spend
• Improve funnel conversion rates