🌐 About the Brand

[Redacted] is a UK-based premium wellness retailer offering a curated line of supplements, skincare, and holistic lifestyle products. With a loyal but under-engaged customer base, they wanted to scale sustainably—without over-relying on paid media.

❗ The Problem

Although the brand had strong product-market fit and healthy traffic, they were under-leveraging email marketing. Key challenges included:

• No lifecycle marketing strategy in place
• One-size-fits-all campaigns that didn’t convert
• No email flows for product education, upsells, or retention
• Poor performance visibility from past efforts

Their goal: transform email from an afterthought into a key revenue driver.

🔧 Our Approach

We designed and deployed a full-stack retention system within Klaviyo focused on delivering value and maximizing every customer touchpoint.

📊 1. Data Audit & Segmentation

• Cleaned and segmented the list into engaged/unengaged, product interest, order history, and AOV tiers.
• Set the foundation for hyper-personalized journeys.

🔁 2. Lifecycle Automation Flows (61.78% of attributed revenue)

• Built high-performing flows like:
  • Browse & Cart Abandonment
  • Post-Purchase Education Series
  • Cross-sell & Upsell Sequences
  • Loyalty Activation + Winback Campaigns

📅 3. Strategic Campaign Calendar (38.22% of attributed revenue)

• Created a monthly campaign strategy with:
  • Educational content
  • Flash offers
  • Seasonal product highlights
  • Customer stories to build brand trust