Built and Scaled a Performance-Led Lead Generation Engine

Duration

Oct '23 — Sep '25

Business Context

Invest Vidhi needed a scalable lead acquisition engine to generate qualified investor leads while controlling acquisition cost and improving conversion efficiency.

Challenges:

• Inconsistent lead flow
• High CPL (₹250–₹400)
• Lead qualification rate under 5%
• Weak nurturing structure
• Limited retargeting systems
• No scalable full-funnel acquisition model

Goal

Drive growth across 4 major KPIs:

Primary Growth Targets

• Reduce CPL by 25%+
• Improve lead quality by 30%+
• Double conversion efficiency