Problem

An e-commerce team was producing ads inconsistently. Ideas were getting lost, deadlines were unclear, and performance tracking was weak.

There was no single system to track creative concepts from idea to analysis.

Objective

Create a clear system to: • Track every creative idea • Enforce ownership and deadlines • Measure performance after launch • Provide weekly visibility

System Setup

Team Size

• 6 people

Team Structure

• Performance marketer
• Creative strategist
• Media buyer
• Designer
• Video editor
• Project manager (me)

Constraints

• No dedicated analytics engineer