Croatia is a promising GEO for the gambling vertical, where success depends not only on traffic volume but also on traffic quality. In this case study, our team promoted Favbet through META Ads using a PWA setup and, within two months, achieved stable scaling with controlled KPIs, high-quality players, and strong deposit performance.

The campaign focused on a Plinko-based approach, gameplay-driven video creatives, a male audience aged 25+, and messaging centered around entertainment rather than "easy money" promises. This strategy helped attract higher-quality traffic for the advertiser and quickly secure premium payout conditions.

Campaign period: 2 months

GEO: Croatia

Traffic source: META Ads

Format: PWA

Offer: Favbet

Vertical: Gambling

Result: 70% ROI with $64,500 in ad spend

Campaign Performance Overview

Throughout the campaign, performance remained stable and scaled predictably, resulting in a consistent volume of deposits.

Key Results

This campaign proved that Croatia can generate high-quality gambling traffic when the creative angle, audience targeting, and scaling strategy are properly aligned. Thanks to the quality of traffic delivered, the team quickly received uncapped conditions and one of the highest payout rates available for this GEO.