Card 3: How to identify and engage your key targets – the Persona Check

INTRODUCTION

In this section, you will learn how to identify the stakeholders of a project and how to test their implication in the project from ideation phase.

In any project, it is really important to go from the idea to the field to confront your ideas to the reality.

This card contains

a 7 min video: “How to identify and engage your key targets – the Persona Check”,
2 reading recommendations, and 1 bonus,
1 training exercise,

How to identify and engage your key targets – the Persona Check

Please find below an example of the Persona Check being applied for a startup called Lunii.

Must read – Tool

Persona Check | Benoît Méras | Dojo

The Persona Check tool, to sum up all your findings about your targets.

Must read – Tool

Persona Check Ramp Up | Benoît Méras | Dojo

The Persona Check Ramp Up Tool, to help you organize your work with the Persona Check.

Bonus book – A book about testing, testing, and testing more

Lean Startup | Eric Ries

In this exercise, you will use the Persona Check to identify the stakeholders’ role.

Exercise guidelines

For your project, define the 4 major stakeholders (only external) you want to test. Define their role in the project.
Position them in the 4 dimensions: Short Term action / Long Term support / Means / Community
For each of them, define their very selfish benefit and their major cost.
Fill the tool Persona Check with the elements (download template below)