Why

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Our operating principles are critical because:

Our dream is to create a workplace where every single person is someone you’re genuinely inspired by; someone you respect and learn from. A place filled with lofty ambitions, lots of laughs and intense learning. Imagine that… it’s ours to make.

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On preservation…

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It is no one’s responsibility to “preserve” this culture. Our culture should not be preserved! Our reality will change, and so must our culture. Much like our product, there will be bugs, cultural debt will build up (stuff that no longer works for us) and we will need to refactor/edit our cultural code to meet our objectives. But, we should always be intentional about how it changes so it remains the culture we want.

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↗️

Go Gig or Go Home

High Bar, All In — what we do matters to humanity, to our customers and to each other. We hold ourselves to an extraordinarily high bar and bring the urgency this mission requires.

✅ What does this mean:

❌ What this does not mean:

📑 Example:


🏭

Concrete Honesty

Be honest — as concrete forms the foundation of our world, genuine honesty and transparency are our cultural bedrock.

✅ What does this mean:

❌ What this does not mean:

📑 Example:


🦾

Autonomous Ownership

High agency, high ownership — we build systems that take control and make things better. We do the same: see it, own it, drive it.

✅ What does this mean:

❌ What this does not mean:

📑 Example:


😄

Cement it with Kindness & Fun

Have fun, be kind — we're here to extend earth's life but ours is still limited. We want to enjoy the ride.

✅ What does this mean:

❌ What this does not mean:

📑 Example: