Campaign: UK Summer Starter Pack

🔗 View Live Campaign

I created this campaign to drive an increase in money transfers while giving users something more thoughtful than the usual discounts. The goal was simple: show users we genuinely care about their experience living abroad - not just their transactions.

The Summer Starter Pack became a way to encourage sign-ups, boost transfers, and deepen user connection, all through a culturally relevant, feel-good incentive. Every item was intentionally selected with Nigerians living in the UK in mind.

🎨 My Role

I led the campaign from start to finish, overseeing strategy, execution, and performance. This included:

• Campaign strategy and creative direction.
• All copywriting (landing page, email sequences, ads, social content).
• Leveraged Influencer partnership with The Honest Bunch Podcast.
• Selecting the gift company and managing fulfilment logistics.
• Performance analysis and ongoing optimization.

⚠️ Challenges

• Gift Sourcing & Logistics Finding a UK-based vendor who could deliver quality gift boxes at scale, while staying within budget and meeting tight production timelines.
• Fulfillment Coordination Managing address collection from 90+ winners across different months, coordinating with the vendor on shipping, and tracking delivery confirmation — all while running day-to-day marketing operations.

💡 Strategy & Execution

Phase 1: Planning & Setup (Weeks 1-2)

• Conceptualised campaign and pitched to leadership
• Researched and selected UK gift vendors
• Negotiated influencer partnerships, including The Honest Bunch Podcast
• Wrote all campaign copy: landing page, email sequences, ads, social content, Push notifications, influencer scripts
• Collaborated with the designer on Summer Box branding and packaging
• Coordinated invoicing and production kickoff

Phase 2: Launch & Management (Campaign Period)

• Executed synchronized launch across email, social, in-app, and influencer channels
• Monitored real-time performance: conversions, engagement, transfer volume
• Selected monthly winners and managed end-to-end fulfillment (address collection, vendor coordination, delivery tracking)
• Identified opportunity for added impact: sent surprise boxes to "Verified but dormant" user segment

Phase 3: Post-Campaign (Ongoing)

• Analyzed performance metrics across channels
• Followed up on all gift deliveries to ensure a positive user experience
• Documented learnings for future campaign optimization

Communication Materials