Full-spectrum campaign content — from creative ideation to execution-ready assets.
Scope: Internal wellness drives, employee engagement, innovation contests, diversity celebrations
Role: Core copywriter and campaign strategist — aligned goals, created themes, tracked engagement
Tools: Canva Pro, Trello, Slack, comprehensive campaign management
Results: 224+ participants in a single campaign, repeat adoption by HR and marketing teams
✅ 224+ participants in the Stepathon wellness campaign
✅ 150+ innovative ideas submitted in 1 1% Ideation challenge
✅ 27 teams engaged in the Cross Country Premier League
✅ Repeat campaign adoption by HR and marketing teams
✅ Cross-departmental engagement through strategic messaging
✅ Brand culture strengthening via consistent campaign experiences
Objective: Drive employee wellness participation, build team spirit, and promote a healthy lifestyle
Duration: February 14 - March 14, 2025
Target: All Cross Country India employees (200+ eligible participants)
Platform: Ekincare app integration with real-time tracking