👋 Strategic Partnership for Lean SaaS & EdTech Teams

• Status: 2 Project Openings Available
• Rate: $2,500 Flat Fee (No hidden costs)
• Delivery: 100% Asynchronous (No scrambling to clear your calendar)

⭐ What People Say About My Work

Caitlin's work with our team has been invaluable to our team's inbound marketing efforts. Her ability to deeply understand a company's tone of voice, goals and solution is second to none. Caitlin has helped our team publish valuable content that engages with real prospects and customers. Not to mention her dedication to meeting deadlines is fantastic. It's been an absolute pleasure getting to work with Caitlin and I look forward to continue collaborating with her!

-Madie Lyle, Product Marketing Specialist

🎯 Core Package: The Organic Discovery Blueprint — $2,500

I act as your strategic partner to build the structural roadmap your marketing team needs to rank in search engines and get cited by conversational AI tools.

Over 4 weeks of fully independent work, I deliver a complete, repeatable system:

🗺️ Phase 1: Topical Authority Mapping

• What it is: A clean visual showing how your core product pages, high-value pillars, and subtopic blogs connect.
• Why it matters: It tells your writers exactly how to link pages together so human readers don't get lost, traditional search engines index your site fast, and AI tools find clear information to cite.

🔍 Phase 2: Conversion Path Audit

• What it is: A written review of your public website journey using anonymized dashboard screenshots that you provide.
• Why it matters: I isolate exactly where potential buyers are dropping off and give you quick-fix recommendations to optimize your buttons and call-to-actions. No live software access required.

⚙️ Phase 3: Content Repurposing Architecture

• What it is: A step-by-step checklist showing your team how to break down a heavy marketing asset.
• Why it matters: Your internal junior marketer or freelance writers will know exactly how to turn a single core e-book or webinar into high-converting email tracks and social sequences without starting from scratch.

📅 Phase 4: The 90-Day Structural Content Calendar

• What it is: A production-ready Google Sheet.