Yifan Kong

INOVATION PROJECT

Individual Collaboration Project The Glasgow School of Art | 2024.06 – 2024.08

• Collaborated with The Iron Clinic to design accessible and user-friendly leaflet layouts, translating complex medical data into clear, engaging content based on user needs and business requirements.
• Achieved positive feedback across social media, increasing audience engagement and raising awareness of the clinic’s services.

2024 Student Service Challenge, with finalist certification The Glasgow School of Art | 2023.12 – 2024.06

• Collaborated with team members to conduct interviews with emergency services experts and the local community, gaining key insights into end-users’ needs.
• Led the delivery of the final product, and applied system thinking to focus on usability, sustainability and user experience.
• Developed an interactive prototype using Figma, ensuring a smooth tutorial flow.
• Coordinated video production, including illustration, video editing, music editing, and animation to support visual communication.

Individual Collaboration Project University of the Arts London | 2023.3 – 2024.06

• Collaborated with ECR Retail Loss Group, conducting on-site research at Waitrose to analyse manual checkout and self-service processes.
• Evaluated user needs and proposed innovations to improve the user experience on weighing and purchasing loose items, enhancing the efficiency of the self-checkout system.

INDUSTRY EXPERIENCE

Product Designer, Intern ROCI Design Company | 2021.09 – 2022.03

• Created research deliverables, including primary and secondary research and competitive reviews, into weekly client presentations.
• Participated in the iterative design process, using sketching and modelling skills to produce 6 fully developed concepts weekly.
• Applied ergonomics and product development principles to various projects (children’s seats, smartwatches, and HIFI players), to meet commercial viability requirements with a clear direction.

Official Account Operator, Part-time
****YJMY Company | 2020.11 – 2022.03

• Managed weekly updates for product releases and promotions on social media platforms. Led promotional tasks, including content writing, image editing, and video production, ensuring timely and high-quality delivery.
• Enhanced product appeal to young customers through trend-sensitive design and optimize the official account’s user interface with a focus on user experience, ensuring smooth navigation and improving product promotion.

Digital Marketing, Intern Shinway Education | 2021.09 – 2022.03

• Created research deliverables including primary and secondary research and competitive reviews into weekly client presentations.
• Participated in the iterative design process, using sketching and modelling skills to produce 6 fully developed concepts weekly.
• Applied ergonomics and product development principles to various projects (children’s seats, smartwatches, and HiFi players), to meet commercial viability requirements with a clear direction.

EVENT ORGANIZATIONAL EXPERIENCE

Team Coordinator Design pop-up Organisation | 2024.09 – present

• Coordinated with team members on conducting interviews and collecting content to archive thematic content for book publication.
• Supported content development to enhance user experience. Contributing to the creation of promotional materials using Figma, and ensuring the smooth execution of each event.

Service Coordinator
****Sonica Festival | 2024.09 | Glasgow

• Assisted artists in setting up art installations using general technical skills and supported the delivery of multimedia events, contributing to the successful and timely execution of the festival.
• Provided full-day service for five days to festival attendees, participants, artists, and representatives. Encouraged participants to complete evaluation forms and monitored installation sites to ensure proper management and the festival’s sustainability.

CONTACT

07999569527 konyifan1@gmail.com

Linkedin

Instagram

DESIGN EDUCATION

Glasgow School of Arts MDes in Design Innovation + Service Design (Merit) 2023 – 2024

University of the Arts London BA (Hons) Product and Industrial Design (First-Class Honours) 2019 – 2023

SKILLS

Research: user research, competitor analysis, persona creation, journey mapping, methodologies, qualitative and quantitative data management, and analysis.

Design: wireframes, user journeys, service blueprint, prototypes, usability testing, problem-solving, storytelling.

Collaboration: working with cross-functional teams, client interactions, stakeholder management, ethics, safeguarding, and data management.

Tools: Blender, Keyshot, Figma, Illustrator, video editing