🧰 Work experience
Product researcher (remote) **
Supident, Hangzhou – (Nov 2021—Now)
- Conducted qualitative product testing and marketing research for over 10 E-commerce companies and 5 online social media platforms in the United States.
- Provided the clients with a comprehensive report analyzing the companies business model, consumer demographics, and marketing strategies.
Marketing Intern **
Southern Weekly, Guangzhou – (Jun 2020—Aug 2020)
- Participated in the design of cultural and creative products.
- Assisted in operating e-commerce platforms and expanding product channels.
- Planned marketing events for cultural and creative products.
- Conducted marketing research and consumer research and presented deliverables for clients.
Marketing Intern (Remote)
Ogilvy & Mather, Beijing – (May 2020—Jun 2020)
- Completed brand analysis reports on dairy industries, performed competitive analysis and analyzed marketing plans.
- Monitored the product placement of Mengniu in Youth With You 2, a variety show in China.
- Managed marketing resources of TV series and variety shows in 2020.
Boston University AdClub, Boston, MA – (Sep 2021-Now)
- Wrote creative briefs for the client (Follain) and conducted consumer research for the clients using Google Analytics.